Hello, dear readers! 👋
In this issue, among other things:
- 7 ways designers make money
- Types of contrast in UI design
- How to measure design impact
- Can packaging be without design
- Four factors that tells us about UX maturnity
- Tips for writing and styling perfect links
- A documentary about the traditional font creation process
- Lessons on Cinema 4D, After Effects and Photoshop
- Quotes from "The Culture Code" book by Daniel Coyle
📚 Book quotes
This time I chose quotes from "The Culture Code" book by Daniel Coyle, New York Time bestselling author
The road to success is paved with mistakes well handled.
Vulnerability doesn’t come after trust—it precedes it. Leaping into the unknown, when done alongside others, causes the solid ground of trust to materialize beneath our feet.
Give a good idea to a mediocre team, and they’ll find a way to screw it up. Give a mediocre idea to a good team, and they’ll find a way to make it better. The goal needs to be to get the team right, get them moving in the right direction, and get them to see where they are making mistakes and where they are succeeding.
Hire people smarter than you. Fail early, fail often. Listen to everyone’s ideas. Face toward the problems. B-level work is bad for your soul. It’s more important to invest in good people than in good ideas.
When we hear a fact, a few isolated areas of our brain light up, translating words and meanings. When we hear a story, however, our brain lights up like Las Vegas, tracing the chains of cause, effect, and meaning. Stories are not just stories; they are the best invention ever created for delivering mental models that drive behavior.
As Dave Cooper says, I screwed that up are the most important words any leader can say.
One misconception about highly successful cultures is that they are happy, lighthearted places. This is mostly not the case. They are energized and engaged, but at their core their members are oriented less around achieving happiness than around solving hard problems together. This task involves many moments of high-candor feedback, uncomfortable truth-telling, when they confront the gap between where the group is, and where it ought to be.
Belonging cues are behaviors that create safe connection in groups. They include, among others, proximity, eye contact, energy, mimicry, turn taking, attention, body language, vocal pitch, consistency of emphasis, and whether everyone talks to everyone else in the group.
🗞 News and articles
Rian Rietveld in the blog The A11Y Collective examines in detail the design of the most basic element of the Internet — links. How to write and design them so that working with them is as comfortable as possible for everyone, including users with some limitations.
Tanner Christensen spoke about the method of measuring the impact of FLOW design. The essence of the proposed method is to combine the JTBD methodology (The work to be done) and the PURE framework (Pragmatic usability assessments by experts).
Nielsen Norman wrote that they identified four key high-level factors of the organization's UX maturity:
- Strategy: leadership, planning and prioritization
- Culture: knowledge and attitude to UX, including career development and growth of UX specialists
- Process: systematic and effective use of research and design methods
- Results: defining the goals and measuring the results of the work of the organization's UX specialists
Types of Contrast in User Interface Design. Tubik Studio wrote about the types of contrast in interfaces (by color, size, shape, texture, position and direction) and shared some examples.